Charlotte & Rufus · Our Story
Our Story
It started with two Bichons — Charlotte (Shnoble) and Rufus.
Like most dog parents, I wanted to give them the best — especially when it came to treats. But the more I read labels, the more frustrated I became. So many dog treats are full of fillers, preservatives, and ingredients I couldn't even pronounce.
I wanted something real. Something I'd actually feel good about giving them every day — whether after a walk, during training, or just because they're cute.
"So I began experimenting in my own kitchen — chicken liver, sweet potato, homemade beef bone broth. I learned how to freeze-dry the treats to lock in nutrients without adding anything artificial. And most importantly: Shnoble and Rufus loved them."
Friends and family noticed too — and started asking for treats for their dogs. That's when I decided to turn this little idea into something real.
Honesty · Health · Happiness · Heart
What we stand for
Honesty
Every ingredient is on the label. No hidden extras, no vague "natural flavours".
Health
We choose ingredients that genuinely support your dog's wellbeing — not just taste.
Happiness
A treat should create a moment of joy — for the dog and the human giving it.
Heart
Every batch is made with care by someone who genuinely loves dogs.